Edison Electric Institute
At the Edison Electric Institute (EEI), Megan spearheaded the comprehensive rebranding effort in 2015. This included redesigning the logo, website, and office interior to position EEI as a modern leader of the industry. Megan conducted thorough research, gathering input from members and employees, and collaborated with the Board of Directors and Executive Leadership to define the new corporate identity.
The rebranding rollout included a complete suite of templates and brand guidelines to ensure a smooth transition. The website was designed with a modular layout, allowing for easy content updates and ensuring optimal viewing across various devices.
For the office renovation, Megan worked alongside architects to strategically incorporate the brand and industry visuals throughout the space. A highlight of the design was a collage of industry patents etched onto the glass walls of the elevator lobby, showcasing the rich history of the industry. Additionally, Megan included a vibrant quote from Thomas Edison to inspire both employees and visitors in the modern office environment.